Crisis Management Strategy in Handling Financial Sector Scandals in the Digital Transformation Era

This paper provides empirical evidence of how scandals could affect financial institutions in terms market stock price, yearly returns, and the length time it took to regain public’s trust ultimately recover long run. Moreover, we carefully examine importance dealing with crisis management digital transformation era’s service sector. We specialize management, which aims mitigate destruction companies’ public crises existence. Finally, based upon investigating private sectors United States, list 21 strategic plans at end handle services sector era.